Great information on where to go first for selling cross borders, people giving information on how customers behave in different countries.
V.good content regarding taking that next step via customer engagement / experience.
Interesting to see how Rakuten has some similar traits to Tmall and that what works in the UK / Europe can be completely opposite to what is wanted in Asia.
Thought the format was excellent and the whole day flowed well and allowed networking in between the planned sessions.
Very thought provoking and valuable to see what is happening and how to capitalise on shared ideas within own business.
MENA – Digital Insights and Opportunities
We have joined forces with Oban Digital to share key ecommerce insights into the Middle East and North Africa (MENA).
This region not only presents different challenges than in Western countries, it also holds vast opportunities for ecommerce.
Global Marketplace Insights
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